Oyku Nar - Crabtree & Evelyn

Previously the sole designer for the UK & German websites.

I played a big part as the creator of the New World emails, transitioning from the old C&E brand to the new one. All email templates were designed on Sketch and created on Amplience to be used on both UK and US platforms.

Day to day work involved in website assets designed then uploaded onto Amplience.
I redesigned the German website to correlate with the UK site.

Old World emails designed on Sketch were then built with code on Marketing Cloud for UK and through Rapidmail for Germany. These emails included promotions, editorials, welcome and lifecycle email designs.

I also took the opportunity to create affiliate banner templates to speed up the processing time. The templates also included a section for paid social banners. Student Bean and Redscarf banners were also created for marketing purposes.

Over the Christmas period I helped the global team resize pac-shots for new products.

I designed e-invites for in-store events, as well as being physically present to take photographs. Every so often I would travel to the Islington store to take product shots with my DSLR camera and these photos would be used all over our websites, emails, social pages, affiliates. Shared across UK, DE & US.

There were occasional additions of print design for flyers.

New World Email Templates